“They are not currently hiring for any positions on that team, but I wanted to find some way for the team to know who I was,” Karly Pavlinac Blackburn said.
Companies typically receive tons of resumes every day. For a large company like Nike, that number can be in the hundreds (if not thousands). So how can a candidate stand out? One woman’s response was to print her resume on a cake and bring it to the Nike office when the team she wanted to join had a party. It was to deliver.
Karly Pavlinac Blackburn wanted a job at Nike’s idea startup her incubator, Valiant Labs, but she knew there weren’t any vacancies. But to let the team know about her, she sent “an edible résumé on a cake.”
In a LinkedIn post, she said, “They’re not currently recruiting for positions on this team, but I wanted to find a way for the team to know who I was. Better than sending a cake to a big party.” No way, when I was brainstorming with my former colleague Trent Gander, he was right when he said, “Carly, do better, this is a creative place, get creative!” rice field. And then the brainstorming began. ”
After that, Blackburn finally settled on the cake and made sure it got into the proper hands as well as the reception.
We haven’t heard from Nike yet, but social media users seem to be impressed with the creativity.
“I love your creativity. I just wanted to let you know that I have marketing experience and am currently hiring a marketing lead,” writes Senior Recruiter Kayla Martin.
“Sometimes if you don’t like to take risks, you will never get results. I applaud her for trying everything out of the box. The more you try, the more likely you are to succeed,” writes LinkedIn user Casey Dupuis.
However, not everyone was impressed with the gesture.
Layout creator AJ Winter said, “It’s an ingenious idea, but I think the problem was the lack of research and relationships with hiring managers. Due to the lack of results from Nike, this It wasn’t well tolerated and celebrated in my opinion. I’ve heard stories of recruiters receiving meals along with their resumes, and that’s often an unwelcome gesture. You tend to push boundaries – especially when they don’t know who you are and you serve them food.